What is ECM?

By Oerton Fernandes i

The concept of Enterprise Content Management (ECM) has changed over the years as technology platforms evolve, but according to AIIM ii - Association for Information and Image Management, “it is a dynamic combination of strategies, methods and tools used to capture, store, preserve, manage and distribute organizational process-related content and documents throughout their lifecycle. ”

The concept was disseminated in Brazil during the 1990s by CENADEM, initially as GED - Electronic Document Management, with the ideal of automatically managing and controlling business documents and processes, moving to Enterprise Content Management - ECM in the beginning. from the 2000s, bringing together methods and tools for the simple, secure capture, quality management, indexing, storage, preservation and retrieval of documents, data and information essential to the evolution of many business strategies. These concepts can be used in various industries and areas: document research and filing, work orders, contract management, suppliers and partners, medical records, recruitment, selection and worker records, invoices and accounting documents, bids and permits, registration medical labs, education, social security, the environment, government, and any application that requires control and management of documents and processes.

Increasing competition is demanding that companies improve their management using platforms that are more expert and appropriate to these needs, and document management and control can be easily addressed by implementing strategies based on ECM concepts.

The benefits are numerous, but the top 05 are:

1. Structuring of internal processes

Through ECM concepts and platforms, any internal process can be continuously and securely structured, avoiding the loss and duplication of documents and information, often affecting financial results.

2. Traceability

All documents are captured, indexed and Computing) in order to keep all information regarding its generation, research, alteration, modification, sending, printing and other data, allowing complete audits.

3. Agility

Professionals spend up to 25% of their time searching for documents and information that are often not found or secure. ECM platforms facilitate and streamline these searches, in a structured and decentralized manner, supporting these professionals to make quicker and more assertive decisions based on properly documented information organized in a simple and intuitive online platform.

4. Modern and effective management

According to Gartner, it is estimated that 90% of business procedures are still performed by physical and often centralized documents. Using ECM platforms enables companies to focus on their business and improve their products and services, without wasting time and resources with archaic bureaucracy and procedures, which generate errors, duplicity and slowness, and ensure mechanisms for offer confidentiality, integrity and availability of documents, data and information.

5. Sharing and Collaboration

Supported by new concepts and platforms for cloud computing and storage (Cloud Computing), documents and information are shared with various professionals, clients, partners and others, in a decentralized manner, allowing versioning processes, digital signature, data and information validation etc. , much faster, safer and standardized, as these accesses and procedures are controlled by user profiles.

Any company that does not have structured or semi-structured work documents and processes can benefit from the implementation of ECM concepts and platforms.

Investing in ECM platforms not only contributes to the structuring and organization of your business, but will also become a cornerstone of business growth, as documents, data and information become more controlled and shared in a decentralized and secure manner, making it faster. processes and decision making.

Although ECM is a concept still little known in Brazil, we already have many success cases implemented here, which prove the generation of larger and more solid results and, regardless of size, location or segment, at some point a company will need to deal with management. your processes and documents effectively and securely.

Improve your business management through Enterprise Content Management concepts and platforms, or just ECM!

i Business administrator, teacher and speaker. Specialist in business management, document and process management. MBA in sales and marketing and business management, with operations in Brazil and Latin America, teaches training, development and consulting programs for sales and business management. Coaching skills, leadership and humanity. Director at FVCA consultores Associados and COO - Chief Operating Officer at DocSystem Group - INTERFY Corporation. Professional CDIA +, for 25 years develops projects, concepts and specialized training.

ii AIIM - Association for Information and Image Management - is one of the most representative entities in the world when it comes to Information and Process Management. Founded in 1943 in the US, it currently brings together about 70,000 members around the world.

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