Digital Transformation: What It Is and Impacts on Corporations

By Oerton Fernandesi

Digital transformation is a process in which companies make use of technologies to improve performance, increase reach and ensure better results. It is a structural and conceptual change in organizations giving an essential role for technology.

ICT (information and communication technology) managers across the world define it as a continuous process of evolution, allocating resources, whether physical or financial, in the right places, such as replacing the old and often obsolete legacy with new platforms, maximizing advantage in technologies and concepts such as cloud computing, already widespread and used, including in the government sector today with projects aimed at the citizen.

But what is the essence of the concept? Well, digital transformation is not just the world of Facebook, Google, LinkedIn, Instagram and other internet companies.

To make the Digital Transformation it is essential to understand its essence. A real transformation involves the reinvention of the entire corporate model and strategy, with automated and agile processes, always using the concept of digital and integrated with the areas of ICT

These corporate models and strategies should be part of the needs of the end areas and the ICT area, as well as making sense to the corporate goals and desires. Digital expansion brings opportunities, threats and constraints in corporate environments, and for these reasons, these commitments should not always be fully assumed, not exempting ICT areas from studying and structuring strategies for digital transformation.

According to Gartnerii, we can divide the question into four major steps:

1. Exploration

For these strategies to take place, ICT managers need to understand that these strategies become corporate, not just ICT, and must be integrated with their other internal partners.

Explore with these partners if these strategies need to be exclusive to the corporation, being fully responsible for their creation, analysis and performance, or integrated with other companies and business partners.

It is important to consider the future and how these strategies will be implemented, both in the business and IT areas, and it may be interesting to partner with other corporations / suppliers to better determine these strategies.

2. Planning

Strategies require an integration between business and ICT. Present ICT managers need to make the connection between the areas, connecting all the strategies created, developing a planning that is sustained by the new concepts and digital platforms.

3. Deliveries

Digital strategies should support and create value for consumers, suppliers and employees. Creating and aligning strategies is an arduous process, but maintaining them becomes a huge challenge, as it requires constant analysis and adjustments in integration routines, new technology models, new platforms, security, compliance among others, and at a time when they are born new concepts and technologies every day, it is necessary for ICT managers to keep up with and constantly update themselves.

4. Evolution

As business strategies change, expand and shrink depending on a number of external factors, ICT areas need to adapt more quickly and effectively, seeking new solutions. Working with other areas on a constant basis assists in making decisions regarding these developments, as it maintains the proximity and understanding of needs.

ICT managers need to stay close to their internal customers, focused on technological and disruptive developments, so that business can evolve with security, solidity and speed.

Digital transformation is still an exciting topic and fashion, many speak, but few, in fact, do, therefore, the vast majority holds a wrong view of the subject. Are your managers looking at what real changes are taking place in other industries, not just yours, but the whole chain, or just looking at direct competition?

Many companies talk about digital transformation and claim to be digital simply because using a chat platform plugged into their websites. If we want to survive in the present times, we have to invest money, energy and, mainly, time to transform effectively.

We have to change our old (and present) beliefs, habits, and processes that have been excellent and have brought many companies into the present times but are no longer able to support evolution and growth.

We have to be very careful not to wait! The market is increasingly competitive, and new companies are already born within the current concepts of digital transformation, creating gaps between their modern and dynamic strategies and the more "old" corporate concepts that, because they are too broad, are quickly overcome.

The Digital Transformation is there, and corporations that do not fit the new concepts and technologies, run the risk of being "swallowed".

i Business administrator, lecturer and lecturer. Specialist in business management, document management and processes. MBA in sales and marketing and business management, with operations in Brazil and Latin America, teaches training, development and consulting programs for sales and business management. Skills in coaching, leadership and humanity. Director at FVCA Consultores Associados and COO - Chief Operating Officer at DocSystem Group - INTERFY Corporation. Professional CDIA +, for 25 years develops projects, concepts and specialized training.

ii Created in the late 1970s by Gideon Gartner, the company has been active in the field of research, consulting, events and prospecting about the IT market. The company maintains the focus on creating knowledge that facilitates the decision-making of its 10,000 clients - who are comprised of individual executives and diverse companies around the world. Gartner today has more than 4,000 consultants in several countries, and is headquartered in the state of Kentucky, United States.
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